At the very core, our goal is to help our students advance. We do so by enabling them to express their unique capabilities and aiding them through meticulous planning to accomplish their goals in higher education. We strive to understand and amplify the interests, perspectives and competencies of our students; helping them to navigate a complex universe of choices and locate the “best fit” in their pathway to higher education. We deeply empathize with the stress that our students (and their families) are already under, and the emotional challenges associated with the transition to college. Our intent therefore is to make the process simple, reliable, and affordable. We want to provide clarity to our students and their families.